Shine a Light on Your Brand
"Vision without execution is hallucination." Don’t take my word for it; those aren’t my words. They belong to Thomas Edison, certainly a man who knows a thing or two about vision (and implementation!). The same man made 5,000 attempts at implementing his vision before he finally got it right — after a dream he had during an afternoon nap. So what lessons can we take away from Edison’s words and experiences? Well, there are a few, and they all apply to marketing and bolstering your brand.