Who is your ideal client? A man? A woman? Someone who is 35, or someone who is 55? Which clubs or associations does he or she belong to, if any? Have you taken the time to reallyget to know you customer?
Whoa, you say, slow down. That's a lot of questions. Well, yes. But you need to know the answers to even more of them when it comes to identifying that ideal person for your services or products.